How Ruben Flores-Martinez Helps Small Companies Launch Quicker

Ruben Flores-Martinez was decided to decrease the barrier of entry for small companies, so he created CASHDROP to make that breakthrough a bit of simpler.

Flores-Martinez is the founder and CEO of CASHDROP, a mobile-first contactless e-commerce platform focused at small enterprise house owners. “The inspiration for CASHDROP is closely rooted in my childhood,” Flores-Martinez informed Lifewire.

“I needed to make it accessible for anyone to make a web based enterprise that’s fast and simple for individuals within the digital world to begin promoting their merchandise.”

CASHDROP’s app doesn’t cost sellers any month-to-month charges or take a fee. As a substitute, the platform fees clients a small comfort price, which suggests the corporate doesn’t become profitable except the companies utilizing its platform become profitable. Sellers can handle their inventories, companies, costs, and observe gross sales all inside CASHDROP’s app. Flores-Martinez constructed and launched CASHDROP in January 2020 from his Chicago condominium.

Fast Details
Title: Ruben Flores-Martinez
Age: 30
From: Guadalajara, Mexico
Random delight: “My authentic dream was to be a classical piano participant.”
Key quote or motto: “Be who you wanted whenever you had been younger.”
The Hearth to Obtain
Flores-Martinez grew up in an industrious space of Guadalajara, round blue-collar staff. He stated many staff in Mexico’s second-largest metropolis used their fingers to make their leather-based items and denim clothes.

“It’s a really entrepreneurial neighborhood,” Flores-Martinez stated. “That’s undoubtedly the place I can attribute a few of my inspiration to begin an organization.”

Each of Flores-Martinez’s dad and mom are chemical engineers, however since there wasn’t a lot work in that trade in Mexico, his household packed up and emigrated to Milwaukee, Wisconsin. Flores-Martinez stated he discovered quite a bit from his dad, who took on any job that he may to help his household.

Flores-Martinez took his research significantly as a result of he noticed how exhausting his dad and mom labored to make a residing. He graduated on the high of his highschool class, however since he was nonetheless undocumented on the time as a result of expiration of his dad and mom’ work visas, Flores-Martinez wasn’t in a position to settle for scholarships to attend school.

“My dad and mom sacrificed their lives, and I simply type of had that fireplace to attain,” Flores-Martinez stated. “I used to be decided to be taught a talent I may monetize to get myself out of this gap.”

“I needed to make it accessible for anyone to make a web based enterprise that’s fast and simple for individuals within the digital world to begin promoting their merchandise.”

Though he couldn’t formally attend courses, Flores-Martinez would go to a neighborhood school in Milwaukee to entry the web and be taught as a lot as potential. He began to show himself tips on how to code by watching movies. Then Flores-Martinez took his skillset to the following degree when he started taking up purchasers who wanted web sites and on-line shops constructed for his or her companies.

“All of my work started to revolve round serving to small companies get on-line and promote one thing,” he stated. “This need I had after I was youthful later grew to become the idea of what CASHDROP is in the present day.”

Entrepreneurship Is a Luxurious
Flores-Martinez stated he felt prefer it was as much as him to create one thing that may assist small companies. He’s on a mission to take away friction for small enterprise house owners who could be on the fence about launching their ventures due to how a lot it will value.

“The principle objective of CASHDROP is to assist individuals create these e-commerce web sites that allow them to promote something from meals to merchandise, digital recordsdata, companies, and occasions,” Flores-Martinez stated. “It’s a simple technique to get began in a couple of minutes, the place the opposite alternate options may take days or perhaps weeks.”

Though Flores-Martinez launched CASHDROP alone, his crew has grown to fifteen staff since its inception greater than a 12 months in the past. His first rent was his sister, Betsy Brewer Flores, who now leads the corporate as head of buyer success. Flores-Martinez hopes to double the corporate’s worker depend over the following six months.

Whereas he’s grateful for CASHDROP’s progress, Flores-Martinez stated he realizes that entrepreneurship is broadly “out of attain” for founders of colour. One in all CASHDROP’s large wins was touchdown a lead funding from Harlem Capital, which was a part of the corporate’s $2.7 million seed funding spherical in mid-2020.

“One thing that I got here to understand, notably as a founding father of colour, is that entrepreneurship is a luxurious,” Flores-Martinez stated. “Not everyone will get to get up every single day and put all the pieces on maintain for a dream they’ve. I really feel very fortunate to be taught a talent that brings in cash that I finally was a enterprise.”

Apart from hiring and increasing CASHDROP’s app worldwide, Flores-Martinez is specializing in becoming a member of the unicorn membership by the top of this 12 months. CASHDROP’s CEO needs to shut a big funding spherical to encourage Black and brown founders to maintain chasing their entrepreneurial desires.

“We’ve the momentum and connections to make this occur,” Flores-Martinez stated. “Having examples to level to can encourage generations to return. We need to make our imprint on the tech trade.”

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