Meet Taylor Dent, Founding father of Orcinus Media

A self-taught design technologist, Taylor Dent says her first job after school helped her faucet into her inventive facet to develop content material utilizing pictures, videography, and advertising and marketing methods.

A candid {photograph} of Taylor Dent.
That first job was at a sturdy nonprofit in Washington, DC underneath an academic pilot program, the place she served as a program assistant and social media strategist. After studying totally different Adobe purposes and programming languages, she determined to deliver all of her experience underneath one umbrella and enterprise into entrepreneurship.

After doing comparable work as a freelancer for a 12 months in 2019, Dent based Orcinus Media in 2020 as an organization that gives technological assist and content material growth to small companies, nonprofits and organizations in an effort to extend their on-line visibility. Dent leverages her experience in design expertise to guide her firm.

“I noticed I used to be naturally gifted inside this realm and that I used to be able to do issues as my very own entity,” Dent instructed Lifewire in an electronic mail interview. “Our efforts at Orcinus Media are pushed by our mission to make high-quality content material extra accessible to companies that can’t afford to spend tens of 1000’s of {dollars} for PR options.”

Previous to the pandemic, Orcinus Media supplied tech companies to underrepresented companies. The corporate has since made a shift to providing extra candid photoshoots to satisfy demand from its purchasers. Enterprise was booming firstly of the pandemic with this shift, however after struggling a darkish interval with few purchasers, the corporate has seen enterprise picked again up following the vacations.

Fast Info About Taylor Dent
Title: Taylor Dent

Age: 25

From: Lengthy Seashore, California, however grew up in “a Central Illinois twin metropolis referred to as Champaign-Urbana, dwelling of the College of Illinois Urbana-Champaign.”

Favourite sport to play: At present, Spider-Man on the PlayStation, and she or he’s patiently ready for the gaming system to deliver Guitar Hero again.

Key quote or motto you reside by: “‘It ain’t on me, it’s in me.’ The ability to succeed and be all that God has laid out for me is inside me, I simply have to remain tapped in and devoted to my desires.”

Working By means of the Obstacles
At Orcinus Media, most of Dent’s work is targeted on offering purchasers with headshots and product images, constructing web sites, arising with communication methods and offering information analyses.

She mentioned the corporate, initially often known as Purple Orca Medya, went by just a few iterations earlier than nailing down its enterprise mannequin.

“As advertising and marketing instruments grow to be used extra extensively, we see an absence {of professional} inventory photographs or video content material that signify Black and brown companies and that usually hinders their potential to inform their story, show their core values, or market their companies,” she mentioned.

“We try and make these supplies extra accessible by offering prime quality photographs, movies, advertising and marketing methods, how-tos, and extra.”

“We proceed to press, plan, and produce, as a result of we all know our creativity, character and drive are forces that can precede us in fame.”

Now with a group of two, Dent serves as the corporate’s CEO, photographer, and consumer supervisor, whereas her fiancé, Davorian Ware, serves as chief info officer and handles a lot of the web site growth, information evaluation, and video modifying.

“We work rather well collectively,” Dent shared. “One wonderful thing about our relationship is that we really like one another and it’s nearly as if we’re puzzle items, we supply one another the place one won’t be that sturdy, and we play nicely at our strengths.”

Although the pair work nice collectively, they’re strategizing how they plan to construct the remainder of their group sooner or later. As a Black enterprise proprietor, one impediment that Dent is having whereas constructing her enterprise is discovering traders to assist broaden her group and safe studio leases. Securing enterprise capital is an impediment many minority startup founders must face, Dent says.

“We are able to not often ever discover mortgage or grant alternatives that we qualify for, and those we’ve stuffed out up to now, now we have been rejected for,” she mentioned. “However no worries, we proceed to press, plan, and produce, as a result of we all know our creativity, character and drive are forces that can precede us in fame.”

Staying Centered and Motivated
Regardless of the battle to safe enterprise capital assist, Dent is targeted on persevering with her work at Orcinus Media with nice hope that alternatives will arrive in the end. Whereas Dent is constructing her startup, she’s additionally working fulltime as a youth program director at a YMCA in Illinois. A technique she stays centered is by making certain she doesn’t deliver that work dwelling, so she may give all her additional power to Orcinus Media.

“I dedicate my life exterior of labor to my enterprise, and I ensure to schedule my private time round that,” Dent shared. “That is essential to me as a result of I do know my end-game appears to be like like me operating an organization of my very own, not another person’s.”

Most days, Dent will get dwelling from work round 3 p.m. and works on constructing Orcinus Media till midnight or later. In an unplanned pivot to offering extra pictures sources, Dent mentioned she welcomed the shift to satisfy the demand for extra private household photoshoots.

“It has been satisfying, however has additionally modified the scope of our enterprise and what companies we offer,” Dent mentioned concerning the firm’s shift. “I’ve loved seeing us shift to satisfy calls for, it has all been part of a colourful journey.”

At present, Dent is targeted on ramping up social media methods for just a few purchasers and creating some advertising and marketing methods for Orcinus Media’s spring plans. Some objectives she has for 2021 embody securing one other annual contract and buying a studio for her firm to raise Orcinus Media’s potential to serve.

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